Building with Block Themes vs Page Builders — 2025 Perspective
As WordPress evolves, understanding the shift from traditional page builders to block themes is crucial for optimizing site performance and user experience.
What’s changing in WordPress
WordPress has significantly evolved with Full Site Editing (FSE) and block themes, focusing on performance, Core Web Vitals (CWV), practical AI integrations, security enhancements, and an improved editor experience. These changes are pivotal for developers and site owners aiming to leverage the latest WordPress capabilities.
Key trends
1) Smarter use of blocks & FSE
- Benefits: Enhanced flexibility and control over site design.
- Common pitfalls: Complexity in learning and adapting to new workflows.
- Mitigations: Comprehensive training and community support.
2) Performance-first builds
- Plugins/techniques: Utilize caching plugins and image optimization tools.
- Measuring & testing: Regularly test site performance using tools like Google PageSpeed Insights.
3) Generative AI with editorial control
- Real use cases: Content generation, personalized user experiences.
- Risks & safeguards: Ensure AI-generated content aligns with brand voice and SEO strategies.
4) Low-code workflows & automation
- Triggers, actions, CRMs, webhooks: Streamline processes with tools like Uncanny Automator.
Recommended stack (no bloat)
- Builder: Solid block theme + patterns
- Fields: ACF / Meta Box for structured data
- Performance: Caching + image optimization
- Automation: Uncanny Automator / Make
- SEO: Rank Math / Yoast, schema & sitemap
For more details on optimizing performance, see our Performance Guide.
Comparison table
| Tool | What it does | Best for | Pros | Considerations |
|---|---|---|---|---|
| Gutenberg | Block editing & FSE | Modern themes | Core, stable | Learning curve |
| ACF | Structured content | Custom data | Flexible | Template work |
| Uncanny Automator | No-code workflows | Process automation | Large ecosystem | Paid tiers |
| Rank Math | On-page SEO | SERP & schema | Clear UI | Needs careful setup |
How to implement
- Define structure and reusable block patterns
- Install only what’s needed (avoid bloat)
- Configure caching, images, and fonts
- Enable schema and review metadata
- Test in staging and measure CWV
FAQs
Do I need a new theme for FSE?
While not mandatory, using a theme designed for FSE can significantly enhance your site’s capabilities and ease of use. Consider themes that are regularly updated and supported by the community.
Does generative AI impact SEO?
Generative AI can enhance content creation but must be used carefully to maintain quality and relevance. Ensure AI-generated content is reviewed and optimized for SEO to prevent any negative impact on rankings.
